Biennale – vice versa
Italian Pavilion at the 55th International Art Exhibition of “La Biennale di Venezia”
Fundraising and events
Interlinea was in charge of organizing the opening events of the Italian Pavilion, both the press conference in the morning and the opening event in the evening . In addition Interlinea found and had contact with the sponsors of the pavilion.
In support of the exhibition Vice Versa in the Italian Pavilion at the 55th International Art Exhibition of La Biennale di Venezia, we proposed a crowdfunding project.
Vice Versa became an opportunity to test new pathways for supporting, financing and participating in a cultural event.
The initiative aimed at supporting the production of artworks for the event, cultural mediation, promotion and communication and a final conference on the themes of the Italian Pavilion.
Interlinea and the curator organized different events in Rome, Milan, New York, London to support the project.
The spirit of participation and support for the exhibition project have been recognized through a series of benefits corresponding to target support levels: each supporter’s name appeared at the vice versa exhibition entrance, in the catalogue and on the web site; for the occasion, a set of fourteen signed and numbered limited-edition prints by the artists in the vice versa exhibition has been realized. Other benefits have included copies of the catalogue signed by the curator and the artists, guided visits, personal welcomes, invitations to the inauguration of vice versa at the Italian Pavilion at the 55th International Art Exhibition – la Biennale di Venezia, encounters with the curator and artists, and much more.